Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact.
| Rank | Advertiser | Location | Region | Points |
|---|---|---|---|---|
| 1 | Anheuser-Busch InBev | Belgium | Europe | 210.7 |
| 2 | Akbank | Turkey | Europe | 175.4 |
| 3 | Nokia | Finland | Europe | 156.9 |
| 4 | Renault | France | Europe | 141.2 |
| 5 | L’Oréal | France | Europe | 85.5 |
| 6 | Pernod Ricard | France | Europe | 81.5 |
| 7 | Groupe PSA | France | Europe | 70.7 |
| 8 | Orange | France | Europe | 69.9 |
| 9 | Universal Music Group | France | Europe | 68.4 |
| 10 | Sanofi | France | Europe | 63.0 |
| 11 | Schneider Electric | France | Europe | 60.4 |
| 12 | Total S.A. | France | Europe | 60.2 |
| 13 | BMW | Germany | Europe | 58.8 |
| 14 | Daimler AG | Germany | Europe | 58.2 |
| 14 | Volkswagen Group | Germany | Europe | 58.2 |
| 16 | Beiersdorf | Germany | Europe | 52.9 |
| 17 | Adidas | Germany | Europe | 52.6 |
| 18 | Deutsche Telekom | Germany | Europe | 50.4 |
| 19 | Pirelli | Italy | Europe | 45.4 |
| 20 | FrieslandCampina | Netherlands | Europe | 44.1 |
| 21 | PPF | Netherlands | Europe | 34.7 |
| 22 | Heineken | Netherlands | Europe | 32.6 |
| 23 | Takeaway.com | Netherlands | Europe | 29.8 |
| 24 | Telenor | Norway | Europe | 28.1 |
| 24 | Unilever | Netherlands / UK | Europe | 28.1 |
| 26 | Anglo American plc | South Africa / UK | Europe | 20.3 |
| 27 | Banco Bilbao Vizcaya Argentaria | Spain | Europe | 20.0 |
| 27 | Telefónica | Spain | Europe | 20.0 |
| 29 | Barbadillo | Spain | Europe | 16.6 |
| 30 | Ambar | Spain | Europe | 16.0 |
| 30 | TAI Centro Universitario de artes | Spain | Europe | 16.0 |
| 30 | Zinkia Entertainment | Spain | Europe | 16.0 |
| 33 | Groupe Rouge | Spain | Europe | 12.2 |
| 34 | Telia Company | Sweden | Europe | 12.1 |
| 35 | IKEA | Sweden | Europe | 10.2 |
| 36 | EF | Switzerland | Europe | 8.5 |
| 36 | Ferguson plc | Switzerland | Europe | 8.5 |
| 36 | Nestlé | Switzerland | Europe | 8.5 |
| 39 | Logitech | Switzerland | Europe | 8.4 |
| 40 | Akbank | Turkey | Europe | 8.1 |
| 40 | Dimes | Turkey | Europe | 8.1 |
| 40 | Esas Holding AS | Turkey | Europe | 8.1 |
| 40 | Garanti Bank | Turkey | Europe | 8.1 |
| 40 | Turkish Airlines | Turkey | Europe | 8.1 |
| 45 | İşbank | Turkey | Europe | 8.0 |
| 45 | Boyner Group | Turkey | Europe | 8.0 |
| 45 | BP | UK | Europe | 8.0 |
| 45 | GlaxoSmithKline | UK | Europe | 8.0 |
| 45 | Koton | Turkey | Europe | 8.0 |
| 45 | StudioCanal | UK | Europe | 8.0 |
| 45 | Vodafone | UK | Europe | 8.0 |
| 52 | Fiat Chrysler Automobiles | UK | Europe | 4.4 |
| 52 | Reckitt Benckiser | UK | Europe | 4.4 |
| 54 | Diageo | UK | Europe | 4.3 |
| 54 | The Sun | UK | Europe | 4.3 |
| 56 | British American Tobacco | UK | Europe | 4.0 |
| 56 | Dixons Carphone | UK | Europe | 4.0 |
| 56 | Dyson | UK | Europe | 4.0 |
| 56 | HSBC | UK | Europe | 4.0 |