SMARTIES AWARDS Europe is part of the world's first marketing award recognizing innovation across regional and country programs worldwide. More than a creative competition, SMARTIES honors work that proves its impact. It celebrates ideas that combine bold thinking, intelligent execution, and measurable business results for brands, agencies, media companies, and solution providers – Ideas that Resonate.
The Europe program is open to campaigns that ran between January 2025 and the end of June 2026 in any European market. Entries are judged on strategy, execution, creativity, and verified impact achieved during the eligibility period.
To maximize recognition, campaigns may be entered into SMARTIES Europe as well as the relevant country program, such as SMARTIES DACH, and SMARTIES X Global. Multi-program entry delivers local, regional, and global visibility while strengthening your position on the MMA SMARTIES Business Impact Index, RECMA, and the WARC Media 100 Ranking. For brands and agencies seeking recognition that reflects both innovation and real business growth, SMARTIES represents one of the industry's most meaningful achievements.
The Europe program is open to campaigns that ran between January 2025 and the end of June 2026 in any European market. Entries are judged on strategy, execution, creativity, and verified impact achieved during the eligibility period.
To maximize recognition, campaigns may be entered into SMARTIES Europe as well as the relevant country program, such as SMARTIES DACH, and SMARTIES X Global. Multi-program entry delivers local, regional, and global visibility while strengthening your position on the MMA SMARTIES Business Impact Index, RECMA, and the WARC Media 100 Ranking. For brands and agencies seeking recognition that reflects both innovation and real business growth, SMARTIES represents one of the industry's most meaningful achievements.
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SMARTIES Winners Showcase
Explore the video stories behind SMARTIES-winning campaigns. A curated collection of award-winning campaign videos, featuring work that sets the benchmark for creativity, strategy, execution, and business impact. Discover the ideas, execution, and results behind the campaigns recognized by SMARTIES.