When attendees enter SM2 Innovation Summit, they will be asked to tap into their inner consumer and immerse themselves into several experience zones. These experience zones will bring to life how mobile demands a response from consumers to create unique 1:1 interactions with brands that no other marketing channel is currently able to do. Each of these curated experiences will inspire and spark ideas with attendees that they can take back to the office.
Attendees will be able to touch and play with today's most popular and award winning apps across several devices to see first-hand why they were successful in connecting with the brands targeted audience.
Attendees will use their cell phones to test their mobile creative knowledge and play against fellow attendees.
Participate in several vignettes that will be set up for attendees to play with some of today's connected devices and experience how these technologies are set to change consumer behavior.
