United Kingdom

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State of Industry 2021 - WARC Research - EMEA

Over the time that WARC has carried out this survey with the MMA, the role of mobile in the arsenal of marketers has grown significantly. As smartphone technology becomes more and more sophisticated, the line between the mobile medium and the rest of the online media mix is increasingly blurred. This blurring means the distinction between mobile and the rest of digital is hard to make, leading to fewer respondents this year labelling their strategy as ‘mobile-first’ and only 22% having a separate mobile marketing budget.

Released:

June, 2021

Education Section:

Educational Documents, Research

Region:

Europe, United Kingdom

Keywords:

WARC

Bidease and Anzu Partnership Brings Mobile In-Game Advertising to More Brands

Bidease, a fully-transparent demand side platform for mobile marketers, has announced a strategic partnership with the world’s most advanced in-game advertising platform Anzu.io. This partnership will allow Bidease to scale up advertising capabilities in the mobile gaming market and offer their wide advertiser network non-intrusive cost-effective in-game ad formats.

Member Mention:

Anzu Virtual Reality Ltd

News Type:

MMA Press Release

The Art of Storytelling in the Mobile Age

May 5, 2021 · Europe

Boots UK Ltd

EMEA Webinar Series – There is no New Normal. Gaining Share: How Advertising Drives Growth?

Apr 20, 2021 · Europe

New demand for flexibility and agility. The mass shift to Connected TV. The rise of social justice and brand safety issues. New pressures to prove ROI.

Today’s marketers are operating in a completely new environment.

• What long-held assumptions do today’s marketers need to throw out?

• What new skills do marketers need to embrace in order to turn today’s uncertainty into an opportunity?

Join this webinar to hear the insights and solutions to these questions.

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EMEA Video Podcast Series ''There is no New Normal" - Streaming Revolution: The Biggest Advertising Revolution in 2021

Jan 13, 2021 · Europe

What the audio streaming revolution means for marketers!

Consumers around the world are cutting the cord to cable TV and migrating their viewing and spending habits to Connected TV. Sitting at the convergence of TV and mobile phones, CTVs offer an app ecosystem similar to those on mobile — meaning consumers can watch shows, play games, learn a new language, listen to music or stream their favourite exercise classes from their television.

More than half of brands moving budgets to connected TV at the expense of other media.

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Gaming is for life, not just for lockdown

Nov 25, 2020 · Europe

Join AdColony as we talk to marketers from P&G, Camelot, Dentsu, GroupM, Mindshare, and the Mobile Marketing Association for a discussion around how audiences' attention has shifted to mobile gaming. We will dive into the latest consumer data, and talk about both the challenges and opportunities that marketers encounter with mobile gaming. Social media consumption has increased during lockdown as you might expect, but now people are spending just as much time playing games on their smartphones - accounting for around 35% of mobile screen time. We will discuss how mobile gaming is offeri

Nomad Foods

MMA EMEA Webinar Series "There is no New Normal": iOS14 - What you need to know

Sep 30, 2020 · Europe

At its annual developer conference in June 2020, Apple announced that its latest operating system, iOS14, will ask users to opt in to share device information with app developers and their technology partners. Since then, the topic has been subject of intense speculation. Join us to find out how iOS14 changes the app marketing landscape.

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