United Kingdom

New demand for flexibility and agility. The mass shift to Connected TV. The rise of social justice and brand safety issues. New pressures to prove ROI.

Today’s marketers are operating in a completely new environment.

• What long-held assumptions do today’s marketers need to throw out?

• What new skills do marketers need to embrace in order to turn today’s uncertainty into an opportunity?

Join this webinar to hear the insights and solutions to these questions.

What the audio streaming revolution means for marketers!

Consumers around the world are cutting the cord to cable TV and migrating their viewing and spending habits to Connected TV. Sitting at the convergence of TV and mobile phones, CTVs offer an app ecosystem similar to those on mobile — meaning consumers can watch shows, play games, learn a new language, listen to music or stream their favourite exercise classes from their television.

More than half of brands moving budgets to connected TV at the expense of other media.

At its annual developer conference in June 2020, Apple announced that its latest operating system, iOS14, will ask users to opt in to share device information with app developers and their technology partners. Since then, the topic has been subject of intense speculation. Join us to find out how iOS14 changes the app marketing landscape.

Why Attend:

- Hear from leading brands, Akbank and SAS, on how they are actually using AI to support their customer strategy.

- Understand the opportunities and challenges of processing vast quantities of data

- Learn what AI means for marketing in the New Normal

The context for our careers has changed. Gone are the days of linear, predictable, 'ladder like' paths instead uncertainty, change and ambiguity are the new normal.

To navigate our increasingly 'squiggly' careers self-awareness and continual learning is now an imperative.

In this action focused webinar, Sarah Ellis, co-founder of award-winning career development company Amazing If, will share: