The Impact and Future of Brand Safety: What should you lookout for?​ | MMA / Marketing + Media Alliance

The Impact and Future of Brand Safety: What should you lookout for?​

Dec 9, 2021 Global
Sarah Personette Sarah Personette Former Chief Customer Officer, Twitter
Terri Schriver Terri Schriver Brand Safety Executive, Bank of America
Andrew Stephen Andrew Stephen L'Oreal Professor of Marketing & Director of the Oxford Future of Marketing Initiative, Said Business School, University of Oxford
Neal Thurman Neal Thurman Co-founder, Brand Safety Institute, Director, Coalition for Better Ads
Joshua Lowcock Joshua Lowcock Chief Digital/Brand Safety Officer, UM
Meg Haley Meg Haley Global Head of Revenue Product Strategy, Twitter

Key trends must remain top-of-mind to inform your evolving brand safety strategy. Keeping an eye on ever-shifting trends will help you improve and adjust your strategy as tech solutions and approaches to brand safety change.

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