Data, identity and privacy | Page 11 | MMA / Marketing + Media Alliance

Data, identity and privacy

Measurement & Attribution
Data, identity and privacy

Future of MTA Data Identifiers - Inaugural Working Group Session

Released: 
December, 2019
File Size: 
2.6 MB
Education Section: 
Definitions, Educational Documents, Guidelines
Measurement & Attribution
Data, identity and privacy

Executive Summary: Data Sharing for Attribution in the Age of MTA, GDPR and Walled Gardens

Data sharing is at the heart of Multi-Touch Attribution, and a necessary factor in its successful deployment.
Released: 
May, 2019
Education Section: 
Best Practices, Educational Documents, Guidelines, Research, Trends Reports
Members Only
Measurement & Attribution
Data, identity and privacy

Publisher Data Sharing Practices

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Released: 
April, 2019
Education Section: 
Archive
Region: 
Global

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