Campaign Objective
To increase awareness of the famous Next Boxing day sale by sending out reminders in-store in the lead up to Christmas.

Locations
Oxford Street flagship store

Start date: 16th December 2009
End date: 23rd December 2009

Results
Next recorded their best ever sales record to date on boxing day! Their mobile advertising initiatives in-store paid off greatly in their overall sales increase.

Total downloads: 6,729

Content Used