Now, after an intense judging period by senior marketers across South African sectors, over 200 submissions were reviewed and adjudicated between February and March 2023, it is time to reveal who all the special MMA SA SMARTIES Awards winners - sponsored by Takealot Group Advertising, MTN, MultiChoice Group and Standard Bank - are.
Xapads Media, a leading adtech platform has been awarded as the Agency of the Year by Xiaomi for its South East Asia market for the Year 2022. Headquartered in India, Xapads Media stood out among top global partners for their outstanding work in boosting Xiaomi's MIUI internet business across multiple regions. The company also demonstrated excellence in innovation and implementation of customer solutions for Xiamoi.
Congratulations and thank you for the MMA [Member Meet] event in Mumbai. It was my first and has made a lasting impression on how well it was conducted. Have been to many industry events and been a panellist in a few but the one we all had was unique. Just wanted to take this opportunity to appreciate and wish luck for all such future events. Look forward to the active invitation and participation from Truecaller.
More external factors are influencing the way we make decisions for marketing strategies. Faced with enormous pressure to deliver instant results with lower budgets, many brands are turning to performance-led activities and reducing brand marketing. Our recent research shows, however, that brand marketing drives sales, ROI and even improves performance campaigns. Tune in to listen to Colgate and Analytic Partners discuss how they balance brand and product messaging, as well as upper and lower funnel tactics to drive different business objectives.
The MMA SA – South Africa’s leading trade organisation that represents brands, agencies, services providers, media owners and tech enablers – can today announce the Finalists for its 2023 SMARTIES Awards, as sponsored by Takealot, MultiChoice Meta, MTN and Standard Bank Group.
Xapads Media, India’s leading programmatic Adtech platform has appointed veteran marketing expert and business leader Vishal Singh as the Country Head for the India market. In this role, Vishal will be responsible for creating new business opportunities and continuing strong relationships with the existing clients.
MMA Vietnam partnership with Decision Lab to present "The Connect Consumer Q4/2022." The Connected Consumer is a quarterly study conducted by Decision Lab starting in 2019. The study focuses on consumers’ online habits, including social media usage, entertainment (music, movies, online videos), as well as online shopping. Data in this report is collected using Decision Lab’s online panel.
