Global

Brand Sponsorships: Vanity Play or Untapped Opportunity?

$9 out of every $10 spent on sponsorships goes unmeasured.

With bigger sports, arts and entertainment activations on the rise, sponsorship investment has become a hot-button issue for decision-makers and the C-suite. But many brands are relying on incomplete, siloed metrics to justify the spend and make investment decisions.

Our latest ROI Genome Flash highlights how brands can effectively measure and optimize sponsorship performance to deliver big rewards. Access it now to learn about:

The current sponsorship landscape
Key considerations for assessing sponsorship value
ROI Genome best practices for executing, activating and optimizing sponsorships

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PT Accenture

Online & Offline - The Intertwined Consumer Journey in the Digital Era

July 3, 2024

Authored by: Sandeep Singh, COO - Single Interface

From ‘Power On’ to ‘Power Off’: Understanding the Streaming TV Experience

Released:

June, 2024

Region:

Global

From ‘Power-On’ to ‘Power-Off’: A Deep Dive into the Streamer’s Journey

Jun 26, 2024 · Global

Streamers are more likely to discover content from a trending playlist or from a homepage on a device than from a word-of-mouth recommendation. Join Roku and MAGNA to uncover consumer behaviors and discover how buyers can address the increasingly fragmented premium TV viewing landscape by participating in content discovery experiences for streamers at scale.

We’ll Cover:

Watch Now

PT Bank OCBC NISP

Exclusive MMA Global Webinar: The State of Creative Process in Marketing

Jul 10, 2024 · Global

Don't miss this opportunity to gain insider insights from MMA Global and Canva's study, The State of Creative Process in Marketing.

Creativity is more crucial than ever in today's rapidly evolving marketing landscape. Our research, based on input from nearly 100 senior creative decision-makers, reveals that 77% of marketers consider creativity more vital than ever. But how can you harness this power effectively?

During this webinar, we'll dive deep into:

Watch Now