Ex-SVP Inmobi, formerly ShareChat, Snapchat, Meta, Google
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MMA has been a valuable platform for ShareChat and Moj, enabling us to actively contribute to key industry conversations that shape the future of marketing and advertising. Through this collaboration, we've been able to create meaningful synergies - addressing industry challenges, sharing insights, and driving impact. In a world where attention is the new currency, partnerships like these play a crucial role in adding value.
An array of digital touchpoints and the rise of hyper-connectivity have led to engaging modern consumers, both a challenge and a lucrative opportunity for marketers. It’s no longer a matter of just “reaching” an audience but delivering “personalized interactions” while maintaining their privacy.
When Jeff Bezos famously introduced the concept of an empty chair in the boardroom to symbolize the customer, he revolutionized the way companies thought about customer-centricity. It was a powerful metaphor—a constant reminder that the customer’s voice must always be present in strategic decisions. But in today’s world, where digital footprints and behavioral data abound, why stop at an empty chair?
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