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Most brands are experimenting with AI. Far fewer have made it work.

The AI Marketing Maturity Study 2026, conducted by MMA in collaboration with EY as Knowledge Partner, and Powered by Mobavenue, benchmarks where brands and marketers stand across Creative & Content, Measurement & Insights, Media & Personalisation, Propensity Modelling, Dashboards, and Customer & Sales Journeys.

Released: 
April, 2025
Region: 

The Modern Marketing Reckoner 2026 by Marketing + Media Alliance (MMA) India and WPP Media returns for its 7th edition with a practical playbook representing collective wisdom of 80+ contributors from incumbents and insurgents with the objective to build stronger, faster, and more resilient growth.

What’s inside

A sharp view of how incumbents and insurgents are approaching modern growth across:

Released: 
April, 2025
Region: 

PK Entertainment

Midas Hands Creative Network

Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping marketing & advertising across the year. Each edition draws from Member Insights contributed by MMA Indonesia members and turns those perspectives into a curated view of the forces influencing business, brands, consumers and growth - as highlights.

Released: 
April, 2026
Region: 
April 15, 2026 | Ho Chi Minh City

Beyond AI Pilots: Proving Business Value in Marketing & CX

Apr 9, 2026 · APAC

 

While AI pilots are widespread, few leaders are addressing what truly matters—measurable impact, ROI, organizational readiness, and scaling for enterprise-wide value.

This insight-led session will cover:

  • Transitioning from AI pilots to scalable business impact
  • Proving ROI in marketing and customer experience initiatives
  • Organizational and cultural shifts needed to scale AI
  • Real-world use cases driving tangible growth
BDM
Globale Media

Reflecting on last week’s experience at MMA India 2025 - it was truly eye-opening for me and the team.

We had an incredible time connecting with industry leaders, exchanging ideas, and gaining powerful insights into how rapidly the marketing and tech landscape is evolving.

From AI-driven personalization to the next wave of mobile-first strategies, the sessions sparked conversations that are already influencing how we think, plan, and innovate. The pace of change in the digital ecosystem isn’t just fast — it’s transformative. And being part of that shift felt both energizing and necessary.

What stood out most was the shared sense of purpose — to innovate, adapt, and stay ahead of the curve. I feel grateful to be on this journey with a team Globale Media that’s curious, committed, and always ready to embrace what’s next.

Here’s to building on what we learned and continuing to grow — together

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