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[MMA India] Modern Marketing Era - Time to Reset & Reboot with Martech

Jun 11, 2020 · APAC

The theme-at-large is ‘Modern marketing era – time to reset and reboot with Martech’ in collaboration with DAN – The theme is no longer is for the forward-thinking and senior-level marketers but for the marketing community as a whole to be -
1. Agile
2. Customer-centric
3.. Technology-enabled

Join leading industry market leaders and brand custodians as they dive into four key areas:
· Relevance of First-Party Data in post COVID scenario.
· Do you expect Digital Spending to increase post-COVID.

Perfetti Van Melle India Pvt. Ltd.

Appier Pte. Ltd (Vietnam)

[APAC] #ShapingTheFuture through Digitisation & Consumption

Jun 5, 2020 · APAC

Watch the Webinar on YouTube here.

Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume.

[Vietnam Webinar] Covid-19 Impact on Consumer and Business Sentiment in Vietnam

May 26, 2020 · APAC

Vietnam has been one of Asia’s fastest-growing economies in recent years. However, the continued spread of the coronavirus pandemic has posed a major challenge for the country’s economic growth, leading consumers and businesses to take a range of measures to manage the fallout. To overcome these unique challenges, we’ve put together some useful resources to help you get insights into how customer and business sentiment are adjusting their approaches to maintain a balance.

Join us for the webinar and learn about Vietnamese businesses and consumers in the pandemic affected 2020!

[Vietnam Webinar] From Bricks to Clicks: Taking Retail Business Online

May 22, 2020 · APAC

Retail businesses have experienced a severe, or potential, impact as a result of COVID-19, especially after WHO declared a global public health emergency and governments announcing social distancing and lockdown.

We would like to share with retail businesses today on our best practices, strategies and resources you can leverage to set up and scale your businesses online especially during & after these unprecedented times.

We will cover 

[APAC Webinar] Covid-19 Perspectives & Implications for Consumer & Retail by McKinsey in association with MMA

May 27, 2020 · APAC

With the coronavirus outbreak being first and foremost a humanitarian health challenge, it has also dramatically impacted consumer and retail businesses.

We will be sharing our latest thinking on reimagining your consumer business in the Next Normal, based on latest insights from across the globe. We will share our latest facts and insights on China’s return, how consumers across Asia think about spending on discretionary items, and how to think about a return for your business in the Next Normal.

Ali Potia Simon Wintels

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