It was a pleasure to be a part of the panel. The confluence of voices from the bell-weather industry – FMCG, from a leading voice channel and a curator of solutions for voice. Anchored by one of India’s leading media agencies, the notes were just right for a crescendo – It is wise to Voice, your brands. The innovation of brands into creating voice moments, the application of voice to get things done and the universality of voice in vernacular language provides a lot of opportunities for brands to change their media mix. Voice gives a distinct baritone for brands to connect on tap with their consumers.
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The MMA’s MTA Tactical Success Guide is a tool for marketers to determine their organization’s data readiness for employing Multi- Touch Attribution, discussing specific data linking strategies, the value of Unified User IDs and more. It also includes a workbook which allows marketers to examine how their own data might be used in MTA.
MMA, in collaboration with Isobar; Powered by Slang Labs, launches the much-awaited - The Voice Playbook. The Playbook unpacks the potential impact of Voice capturing global and Indian media insights paving the way on how marketers can win with Voice. It will throw light on insights that will help you enhance your brand-customer journey. Unfolding:
