The Connected Consumer is a quarterly study conducted by Decision Lab starting in 2019. The study focuses on consumers’ online habits, including social media usage, entertainment (music, movies, online videos), as well as online shopping. Data in this report is collected using Decision Lab’s online panel.
The onset of the pandemic has changed consumer behaviour definitively across the globe. While some of these changes may not be new, the lockdowns have only further accelerated adoption of shifting behaviour. A transformation largely anchored by smartphones, this change is especially pronounced in the mobile first economy of Indonesia.
With this context, what does 2022’s Ramadan hold in store for Indonesians? What should brands and advertisers focus on this year? We bring in experts from across the ecosystem to discuss all this and more!
MMA’s inaugural CX Unplugged Virtual (formerly IMPACT) brings together marketers and experts to share how to use experience as a competitive advantage.
MMA DATT Unplugged is a one-day in-person event bringing together brand marketers, data and privacy experts and other thought leaders to discuss and define the future of data in marketing.
