| Page 238 | MMA / Marketing + Media Alliance
President & GM
AppsFlyer
Apple’s planned updates are not widely understood, and if consumers act as they say they will, marketers are going to be severely challenged in how they monetize their apps.”
Released: 
March, 2021
File Size: 
2.1 MB
Region: 

A concise reference tool that visualizes all of the data needed, giving brands a clear picture of how datasets can interact and be integrated for successful MTA execution. It is intended to be a collaborative tool for marketers, agencies, DMPs and MTA providers to use to ensure nothing gets left out of the discussion.

Specifically, it shows:

  • How aggregate data can be tied back to unified user IDs
  • The components of linkable marketing
  • How first, second and third-party data flows into creating audience segments
Released: 
April, 2021
Education Section: 

Wednesday, March 17, 2021 - 3:30am to 4:30am ICT

Digital technology changes drastically every single moment. How do you make sure your team keeps up? Find out how you can inject continuous learning into the bustle of your daily work in this FREE webinar through the partnership of the MMA and the Certified Digital Professional (CDP), a regional group with a mission of transforming individuals and organizations into digital leaders through lifelong learning.

We will discuss some important questions:
- How do we instill a culture of learning in the org?
- How do we determine the areas we need to upskill in?

Region: 
Speakers: 
Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC
Managing Director
Certified Digital Professional (CDP) Indonesia

Friday, June 11, 2021 - 11:00am to 12:00pm EDT

Fabrick™ — Neustar's identity-based customer cloud — powers data management, media activation, and marketing analytics without a reliance on cookies or mobile ad IDs. Brands, publishers and platforms can leverage our innovations in identity-powered media and measurement to drive better marketing outcomes and competitive advantage in a post device-ID future.

Region: 
Speakers: 
Former EVP / GM, Marketing Solutions
TransUnion
Moderator: 
Managing Director & Partner
BCG
Product Review By:
Watch the Webinar:

Thursday, July 1, 2021 - 11:00am to 12:00pm EDT

Merkury enables marketers, media owners, and publishers to own, build, and control a cookie-less Private Identity Graph. Merkury uses an organization’s first-party CRM data and valuable interactions such as logins, outbound email campaigns and media reach to create and grow a universe of person-based IDs for cross-channel targeting, personalization, measurement and more.
Region: 
Speakers: 
Chief Strategy Officer
Merkury – Merkle
Moderator: 
Partner & Associate Director
BCG
Expert Project Leader
BCG
Product Review By:
Watch the Webinar:

Friday, May 21, 2021 - 11:00am to 12:00pm EDT

For the first time, LiveRamp will publicly announce the release of its new customer identity technology. The solution will provide a data-agnostic strategy as the industry evolves—allowing marketers and the agencies they work with to connect, control, and activate customer data in an easy, effective and safe way.
Region: 
Speakers: 
VP Product, GM Identity Infrastructure
LiveRamp
SVP of Addressability and Ecosystem
LiveRamp
Moderator: 
Expert Project Leader
BCG
Product Review By:
Watch the Webinar:

Friday, September 10, 2021 - 11:00am to 12:00pm EDT

ID5 enables publishers and advertisers to create and distribute a shared 1st party identifier to the entire ecosystem to enable targeting, frequency capping and measurement in environments where 3rd party cookies and MAIDs are blocked. ID5’s privacy-by-design technology and encryption mechanism ensure that users’ privacy preferences are respected throughout the advertising value chain.

Region: 
Speakers: 
Co-founder & CEO
ID5
Moderator: 
Expert Project Leader
BCG
Product Review By:
Watch the Webinar:

Friday, August 13, 2021 - 11:00am to 12:00pm EDT

Building on the work of leading industry companies, IAB Tech Lab is collaborating across the ecosystem to evolve Unified ID 2.0 (UID2) as an open-source framework, based on stable IDs and with transparency and control to enable consumer privacy. UID2 is part of a portfolio of addressability standards and technologies that Tech Lab is developing with the Partnership for Responsible Addressable Media (PRAM).

Region: 
Speakers: 
SVP, Product Management & Global Programs
IAB Tech Lab
Moderator: 
Partner & Associate Director
BCG
Product Review By:
Watch the Webinar:

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