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Is Brand Safety in Danger without Cookies?

Is Brand Safety in Danger without Cookies?

Feb 25, 2022 · APAC

With the increased complexity of protecting a brand's image and reputation from threats such as fake news, inappropriate content,.. the importance of Brand Safety has grown exponentially. 

Brand Safety Webinar Series by MMA focuses on assisting marketers in tackling today's challenges by understanding best practices and emphasizing the link between brand safety and performance. 

1) Introduction of Brand Safety
2) Status of Brand Safety Vietnam
3) Top concerns of marketers and publishers
4) Best practice of brand safety

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Corina Trang Luong Nguyen Manh Ha Phan Bich Tam
Changing the narrative on bias in advertising
AI

Changing the narrative on bias in advertising

This year, over 4.6 billion people will use the internet to find information, interact with friends and loved ones, read news and be entertained1. Those online experiences and the infrastructure that supports them, specifically digital advertising, are increasingly dependent on artificial intelligence (AI) and machine learning (ML). These advanced technologies help increase efficiency and accuracy, help users find and discover content, and provide relevant products and services.

Released: 
February, 2022
Education Section: 
Research
Region: 
Global

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