| Page 232 | MMA / Marketing + Media Alliance
Greg Stuart
CEO
Marketing + Media Alliance (MMA)
“
Identity is what you don't understand about advertising technology combined with what you don't understand about privacy policy.”
Event

Find out more about the SMARTIES Awards Celebration of Talent, November 10

Event

Celebrate with us - SMARTIES Brasil Awards Celebration of Talent

October 29, 2025 | Transamerica Expo Center, São Paulo

Reach vs. Targeting - a contradiction or symbiosis

Thursday, October 14, 2021 - 5:00am to 6:00am CEST

Reach vs Targeting - A Contradiction Or Symbiosis, will focus on frameworks from Byron Sharp and Joel Rubinson. The panel will discuss if reach marketing is contradictory to a targeted approach or if the two approaches belong together.
Region: 
Europe, DACH
Speakers: 
Stefanie Tannrath
CEO
Universal McCann Germany
Arne Kirchem
Media Director DACH & NORDICS
Unilever Deutschland Holding GmbH
Norman Wagner
Managing Director
Utiq
Moderator: 
Peggy Anne Salz
Chief Content Officer
Mobilegroove
Webinar Sponsor:
Watch the Webinar:

Can you choose valuable customers for profitable outcomes?

Wednesday, May 19, 2021 - 5:00am to 6:00am CEST

This panel is all about customer centricity based on Dr. Peter Fader’s framework. Watch the recording of our panel to hear what our marketing experts Dorit Posdorf (NuCom Group), Patrick Stal (N26), Carlos Yniguez (Jochen Schweizer mydays Group) and Christian Eckhardt (Customlytics) think about customer centricity and how they enable it in their organisations.
Region: 
Europe, DACH
Speakers: 
Dorit Posdorf
CMO
DocMorris
Patrick Stal
VP of Global Marketing
N26
Carlos Yniguez
CDO
Jochen Schweizer
Christian Eckhardt
CEO
Customlytics
Moderator: 
Peggy Anne Salz
Chief Content Officer
Mobilegroove

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Watch the Webinar:

As summary, review and discussion on all 6 growth frameworks

Thursday, October 7, 2021 - 2:00pm to 3:00pm EDT

As summary, review and discussion on all 6 growth frameworks
Region: 
Europe

mma-webinars-20221014.jpg

Attribution

Infographic - Personal Data, Privacy & Smartphones: The Marketer / Consumer Disconnect

In March 2021, the MMA conducted a study to gain insight into how marketers, agency executives and media sellers are approaching the upcoming changes in IDFA and how they are preparing for the future of the ecosystem.

Released: 
April, 2021
Education Section: 
Educational Documents, Research
Region: 
Global

Download the 2021 SMARTIES Asia Pacific Submission Kit

The MMA SMARTIES Awards is the world’s only global mobile marketing awards program honouring innovation, creativity, and success – highlighting the teams and talent that push the boundaries of mobile marketing to reach and engage with consumers like no other media channel. Gain recognition worldwide and be counted amongst the best in the mobile marketing community. The SMARTIES recognizes regional winners, country winners and Global winners in addition to Industry Awards. You can select from a combination of global, regional and local options.

Released: 
April, 2021
Region: 
APAC

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