The great news is this is a move away from short-term-ism and a move back to how brands really grow. We need to do a lot less chasing of consumers around the internet and a lot more attracting.”
We are all talking about different aspects of customer long-term value, whether investing in experiences, point of purchase, or across different life changes. Our role as marketers is to make sure that every experience delivers value to the customer so that when they are in the market, your brand is top of mind.”
Despite Identity Concerns, MMA Global Research Finds Nearly 50 Percent of Marketers Believe Multi-Touch Attribution is Still the Future of Marketing Measurement. Data regulations and lack of executive buy-in remain hurdles for the adoption of MTA.
“Creative matters — especially in the breakdown of sales contribution,” says Dr. Leslie Wood. We discuss with our guests the role and impact of creatives on the sales contribution and how COVID-19 impacted their marketing and media strategies.
Thursday, November 18, 2021 - 5:00am to 6:00am CET
Our panel of marketing experts discusses the growth framework of Dr. Dominique Hanssens. He espouses the belief that distribution is arguably the most powerful driver of growth. And newer methods of distribution in the digital age, that are low cost, can impact financial results as a means to better business performance. Speakers to be announced soon.
The Modern Marketers Guide to MarTech Maturity is an initiative by the MMA India AMMP community represented by the MarTech council.
It's the only industry Playbook to showcase MarTech maturity across different organizations and sectors with complete guidance on choosing and utilizing MarTech stacks effectively.
