| Page 228 | MMA / Marketing + Media Alliance
Event

Register Today for MMA's Webinar Series

Concise sessions designed to build modern marketing capabilities
News

Apple doubles down on privacy, further complicating tracking and targeting

Jahid Ahmed
Sr. Vice President and Head of Digital Acquisition/Website/Content & Social Media Marketing
HDFC Bank
“

MMA Impact is one of the key events in India that covers the length & breadth of Modern Marketing by going in-depth with a wide range of topics. MMA truly carries the mantle of #ShapingTheFuture for Marketers by presenting curated sessions & a fantastic lineup of keynotes. I personally enjoyed my panel session on ‘Why Outcomes re the metrics that matter in 2021’. Not to forget the virtual environment was great & easy to navigate as well.

”
Consumer Engagement
Video

OTT Media Buying Strategy Guide

Over-the-top (OTT) advertising is more popular than ever before. With new streaming services appearing regularly, advertising opportunities have grown considerably. This guide will help clarify what OTT advertising is and the different types of media buying methods.
Released: 
June, 2021
Education Section: 
Guidelines
Region: 
Global
Keywords: 
advertising, media

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