Thanks, speakers and fellow panellist - it was a great session and conversation. Very insightful! Thanks, MMA team for organising and bringing all of us together!
Without the viewer, ad impressions don’t happen. We’re confident that as more and more consumers come over to streaming services, the supply footprint is going to grow as long as we have the content they want to watch.”
Head of Media Innovation and Partnership Development
PepsiCo
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We will continue to invest in linear TV but I think it’s so critical for us to ensure we have the appropriate balance in place...as we...shift to more digitally-native platforms in the future.”
We're proud to announce that the MMA are an official partner of MAD//Fest London this year + we've managed to secure some discounted passes exclusively for our members. At the risk of sounding like one of those PPI firms though, time really is running out to claim your 25% discount pass for 7-8 July!