The concept of selling through conversation is nothing new. It’s probably one of the oldest forms of commerce in the world. But in a 2015 post on Medium, hashtag inventor Chris Messina was the first person to use Conversational Commerce to mean eCommerce by way of a text chat.
Back in the day, SMS was one of the precursors of digital marketing, and maintained its stronghold over many years. Today, it has entered a new stage of development, opening up exciting new possibilities for brands when combined with other communication channels.
In a world of endless information flows, multichannel marketing offers marketers the best opportunities to engage with their audience and increase brand awareness. As the pandemic has shown, if a brand wants to adapt to a new reality, it must use its digital communication channels to the fullest.
Key trends must remain top-of-mind to inform your evolving brand safety strategy. Keeping an eye on ever-shifting trends will help you improve and adjust your strategy as tech solutions and approaches to brand safety change.
Wednesday, November 17, 2021 - 11:00am to 12:00pm EST
Learn how to deploy an action plan and process to minimize your brand’s exposure to potential fallout.
How to establish a performance management protocol for ongoing oversight and monitoring. Understand stakeholder responsibilities and best practices for holding agency partners accountable for ongoing performance and maintenance.
