London – November 18th, 2021 – MMA EMEA today announced the shortlist for the 2021 MMA EMEA Smarties Awards, rewarding the most effective and innovative campaigns across the region, driving business impact.
The entries will be evaluated by 20 senior marketers comprising this year’s jury, chaired by Jacqueline Burchell, EVP of Marketing, PZ Cussons.
The association’s Boards now include over three dozen CMOs from companies — including Bose, Calvin Klein and McDonald’s — to help move the association forward in taking on the biggest problems in marketing
New York, NY, November 16th — MMA, the global trade group architecting the future of marketing, today announced several important additions to its North America Board, including the CMOs of McDonald’s, Calvin Klein, AmeriSave Mortgage Corporation, Brunswick Corporation and Bose, as well as the CEO of Celtra and others.
Marketers are experiencing a unique convergence of events in time; with unprecedented pressure to prove ROI in a landscape that has been transformed by changing consumer preference, where new privacy and ad relevance challenges are emerging. Hear from Philippa Snare, SVP of EMEA, on how The Trade Desk is responding to these challenges and what marketers should be doing right now to embrace this moment.
The association’s Global Board now features over 20 CMOs from the world’s top companies — including AT&T, Best Buy and Salesforce — to assist in its mission of confronting and resolving the most complex challenges for marketers
