Sofia leads one of the country’s largest media portfolios, steering Omnicom Media Philippines' biggest business and driving major wins for the agency. With nearly 2 decades in client leadership and media strategy across FMCG, F&B, Tech, Retail, and Consumer Health, she has shaped campaigns and teams across PH and ASEA, earning multiple local and international industry recognitions along the way. Known for building and scaling high performing teams, she elevates strategic output, and fosters strong, trusted client partnerships. Currently completing her MBA, Sofia brings sharp business rigor, creative intuition, and a proven ability to turn complex challenges into clear, effective solutions.
