Mon is a seasoned marketing and communications leader with extensive experience in media strategy, brand activations, and integrated marketing campaigns. Throughout his career, Mon has handled major accounts including Colgate-Palmolive and Coca-Cola, with DYR-Alcantara and Universal McCann. He also served as Media Head for both San Miguel Corporation and Smart Communications, where he played a key role in driving strategic media direction and brand visibility for two of the country’s most recognized organizations. Known for combining strategic thinking and executional excellence, Mon brings valuable insights on brand engagement, consumer connection, and building campaigns that create lasting impact.