Yana started with Publicis 14 years ago and since then has been around different disciplines in the industry joining key agencies. Her experience spans a wide range of scope from client solutions, creatives, CRM, media, and analytics for different FMCG, CPG, financial, pharma, and automotive brands. In her return to Publicis in 2021, she led Sparkfoundry leading the biggest digital team and bagging several local, regional awards. Before moving to a regional role, she was the head of Data, Tech and Commerce for Publicis Media in the Philippines shaping innovation and digital transformation of the agency. Now, leading SEA Commerce for Publicis, Yana aims to maximize her learnings from across markets and industries paving the way to the new age performance.
