With 23 years across media, publishing, and ad tech, I've seen digital advertising evolve from its earliest days and helped shape a fair bit of it along the way.
I began my career at BusinessWorld Online when banner ads were still a novel idea, and went on to hold roles across TV5 Network, Warner Philippines, the Philippine Daily Inquirer, and Viu Philippines. This journey gave me a perspective that spans traditional media, digital transformation, and advertising technology. I also had the honour of being a founding member of DMAP (formerly known as IMMAP), helping build the foundations of digital advertising standards in the Philippines.
Today, I lead FreakOut Philippines, an ad tech solutions company that I'm proud to have helped establish as one of the market's preferred partners. Each chapter of my career has shaped how I think about advertising and it's that breadth of experience I bring to the table as a judge.
