A seasoned media professional with over 15 years of career experience, Mich currently serves as a Client Leadership Partner within a global media network. In this role, she oversees integrated strategies for major QSR business units, consistently championing marketing effectiveness and digital innovation. Her career has spanned key Southeast Asian markets, having spent significant time in Vietnam before returning to her home country, the Philippines.
Mich’s track record includes driving high-impact, award-winning campaigns. Most notably, she co-led the strategic efforts for The Coca-Cola Company in Vietnam, which secured multiple wins at the MMA SMARTIES. Bringing a dual-market perspective and a deep understanding of how data-driven insights can elevate creative work, she joins the MMA Smarties jury to help recognize and celebrate the next wave of industry-defining excellence in PH.
