Francis Xavier Peña is a seasoned digital media and sales leader with over 15 years of experience in marketing, advertising, and client relationship management. He currently serves as Country Director at mCanvas by Affinity Global Inc. where his focus is to scale mCanvas’ footprint in one of Southeast Asia’s most dynamic digital landscapes. This involves fostering high-level strategic partnerships, engaging with digital media leaders, and empowering advertisers to achieve measurable outcomes across the full funnel from high-impact brand awareness to performance-driven results using Interactive Connected TV and Push Notifications.
Prior to this role, he held senior leadership positions at companies such as DoubleVerify, Digital Turbine, Innity and Twitter - MediaDonuts, delivering high-impact campaigns and managing key client partnerships across Southeast Asia. His career spans multiple top-tier organizations in the digital advertising ecosystem, where he has consistently contributed to business expansion and innovative marketing solutions.
