Jon Barber is the Vice President of Communications and Marketing at TECOM Group, a publicly listed company in Dubai. With over 20 years of experience in strategic communications, branding, and data-driven marketing, he specializes in leveraging analytics, AI, and behavioural insights to drive engagement and business growth.

A Chartered CIPR Member and Vice Chair of MEPRA, Jon has been featured in PR Week’s Middle East Power Book for five consecutive years. He is a sought-after speaker and industry judge, contributing to discussions on AI in marketing, consumer behaviour, and digital transformation.

Beyond his corporate role, Jon advises international businesses on market entry strategies. His expertise in data-driven decision-making, marketing automation, and consumer segmentation ensures he delivers actionable insights that enhance brand impact and customer loyalty.