Neil Trinidad is the Chief Marketing Officer of GCash. He rallies the team in developing marketing strategies
and communications to amplify its game-changing products and its purpose of Making Filipinos Everyday
Lives Better. In 2023, he was included in Campaign Asia-Pacific’s Power List of 50 most influential and
purposeful marketers.
Previous to the role, Neil was the Chief Marketing Officer of Lazada Philippines, where he helped accelerate the
growth of e-commerce in the country. Here, he was recognized as the Asia Pacific Tambuli Awards Chief
Marketing Communications Officer of the Year for 2021.
Before that, Neil was with Google Philippines, where he was an Industry Manager for Telco, Travel, and QSR
verticals. For 15 years of his career, Neil worked in Unilever across local, regional and global marketing roles,
where he handled over 15 brands, including Dove, Rexona, and Pond’s.
He is also the Co-Founder of The Feel Good Food Group, an e-commerce health food delivery business that
was founded in 2017 and today has four brands - Ketos of Manila, The Sugar-Free Bakery, Eat’s Life Manila, and
Get Well Soup.
Neil graduated from The University of Asia & the Pacific in 2004 with a Master’s Degree in Communications,
Major in Integrated Marketing Communications.