Toan is currently the Head of Media, Digital & eCommerce at Saigon Beer-Alcohol-Beverage Corporation (SABECO), where he leads the Media, Digital and eCommerce agenda for the Bia Saigon portfolio, 333 and Lac Viet. His remit spans media strategy and investment efficiency, digital and CRM foundations, and retail media and eCommerce growth, along with building the digital marketing team and capabilities to deliver them.
A marketer with 12 years of experience across FMCG, spirits and F&B retail, Toan previously held brand communications and digital marketing roles at Suntory PepsiCo, Highlands Coffee and Diageo, delivering results in both brand equity and revenue. Toan believes strong brands build a “soulmate-ship” with consumers by combining enduring brand ideas with Digital for Growth capabilities, from AI and data-driven media to O2O, CRM and eCommerce to deepen relationships and drive sustainable growth.
