Determine Your Brand ​Safety Standards, exploring brand safety vs. suitability​ | MMA / Marketing + Media Alliance

Determine Your Brand ​Safety Standards, exploring brand safety vs. suitability​

Sep 15, 2021 Global
Caitlin Rush Caitlin Rush Global Head, Brand Safety Strategy, Twitter
Terri Schriver Terri Schriver Brand Safety Executive, Bank of America
Neal Thurman Neal Thurman Co-founder, Brand Safety Institute, Director, Coalition for Better Ads
Yale Cohen Yale Cohen EVP, Global Digital Standards, Publicis Media

How to identify and think about your brand’s level of tolerance for unsafe content and determine what is “unsafe.”

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