Speaker Presentations

MMA gives you an update on where the industry stands regarding MATT (Marketing Attribution Think Tank) and how marketers can take advantage of MMA’s ever-expanding MATT resources.

The holy-grail of marketing measurement is Multi-Touch Attribution. Too bad it is so HARD!

• The mobile messaging app user – “always on”, loyal and members of their own ecosystems
• transformation in the way that consumers interact and what this means for brands and agencies
• “Dark social”, conversational commerce and why the market isn’t actually dominated by the traditional social media players

Data is crucial to help understand the new approach of marketing and specially programmatic. The overall business is picking up pace and adoption is growing, most marketers and their agencies are just scratching the surface. While it is being used for “performance”, is there any real programmatic work happening to build brand metrics beyond Facebook and Google?  The discussion touches on the rich telco data fueling data decision-ing, predictive modelling, data-driven real time creatives and mobile first programmatic strategy bring next impetus of growth.

In times when two platforms have dominance on global digital spend, it is necessary for a strong third front to emerge, in order to bring back balance to the ecosystem through increased trust, transparency and measurability.

A disruptive and power-packed panel will discuss the urgent need for the mobile advertising industry to create this third front. Additionally, the panel will exchange thoughts on how ecosystem players can enable more collaboration with the goal to build  open spaces and not walled gardens.

The best mobile ads are often not ads at all; they are engaging experiences. Ads you can feel; that rumble and shake; that have life-like graphics and realistic viewing experience, like water splashing the screen when a shark vaults over a boat; ads with zero buffering so they load instantly; with crystal clear sound and picture quality; and a variety of post-video experiences that drive consumer actions - a good mobile creative can deliver all of the above and so much more. 
 
Insights into creative campaigns that allow marketers to cut through the ad clutter and capture viewer attention, trigger action and reward them for actions taken.  The future of mobile video is here.  

Consumers' lives are changing quickly and with it, their relationship with media. How do marketers respond in a world where data is everywhere, content creation and production is democratized, every day new models of communication emerge, and everything around us (people, places, things) is connecting. Three of Indonesia’s finest experts across marketing, technology, and publishing will debate what the future holds and what brands need to do to avoid being left behind.

Graham will tackle the fast-growing challenge of ad-blocking from a creative standpoint. His thought-provoking presentation will cover ways we can address the issue. And possible solutions will be brought to life with cutting-edge case studies.