Presentations the MMA has permission to post are available for viewing and download below. View the full agenda.
Monday, July 25, 2016
Location Data Accuracy and Innovations
Join us for this breakfast presentation, where PlaceIQ's Drew Breunig will share highlight results from an industry-first study focused on location data accuracy--one which demystifies the topic and provides guidance for marketers about location data's strengths and limitations. He will also explore innovative and new applications for location data that have led to tangible brand marketing success.
Redefining Wireless & Marketing in the Age of the Empowered Consumers
T-Mobile has single-handedly disrupted wireless with its Un-carrier strategy. By defying “carrier” rules and putting the customers first, the company is striking a chord with consumers and igniting a revolution. Today, T-Mobile is the fastest growing wireless company in the United States. T-Mobile Chief Marketing Officer Andrew Sherrard will share his insights on how the brand is redefining a category by listening to customers and changing wireless for good.
Tuesday, July 26, 2016
How Delivering Experiences Drives Business Growth
Technology has given customers unprecedented access to an organization; and helped organizations build cultures that innovate, and ultimately explore new ways to improve the customer experience. In this session, Steve Ireland, Head of Digital Channel Marketing at JP Morgan Chase will discuss how technology has helped it make the shift from serving ads to providing experiences and the role mobile has played in fostering engagement to drive business growth and meet their customers’ needs.
Mobile Ate the World
Benedict Evans, partner at Andreessen Horowitz, will share his perspective on how technology is universal through mobile. And how mobile (and accompanying trends of cloud and AI) is driving new productivity tools. In fact, mobile - which encompasses everything from drones to cars - is everything.
