Half the planet already plays games. Most brands still show up for kickoff and miss the basket three days earlier. The Modern Gaming Marketing…
At Cannes Lions 2026, 13,000+ marketing leaders from 92 countries gathered around a single question: Where does creative advantage come from once AI…
Yapay zeka kapasiteyi devralınca rekabet avantajı nerede kalıyor? Marketing + Media Alliance, Cannes Lions 2026'yı Global, MEA ve Türkiye merceğinden …
Advancing Knowledge. Empowering Our Community. Shaping the Future of Marketing. As part of MMA Academy’s ongoing commitment to elevate the m…
ISM includes paid and organic promotion in traditional search, as well as new, AI-based mechanisms.
MMA AI Adoption Study 25 | South Africa, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in South Africa…
MMA AI Adoption Study 25 | MENA, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in MENA are adopting AI…
Bu rapor, Türkiye’deki kurumların veri olgunluğunu uçtan uca değerlendirerek mevcut durumun gerçekçi bir fotoğrafını çıkarıyor; veri stratejisi, yönet…
The MMA SMARTIES Awards is the world’s only global marketing awards program honoring innovation, creativity, and success – highlighting the teams and …
MMA AI Adoption Study 25 | MEA is a joint study by MMA Academy and Kantar Insight exploring how organizations apply AI in Marketing and Customer E…
MMA AI Adoption Study 25 | Türkiye, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in Türkiye are adopting …
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