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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
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Overview
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Register
Impact Mexico 2020
Agenda
#ShapeTheFuture
Agenda
MMA Impact Journey México 2020
Tuesday, October 13, 2020
Tuesday, October 20, 2020
Tuesday, October 13, 2020
Warm Up
DJ Mario Zan
Apertura y Bienvenida/ Opening Remarks
Fabiano Lobo
CEO LATAM
MMA
Los retos de Retail para fin de año / The challenges of retail industry for the end of the year
Anasofía Sánchez
Responsable de Latam
Waze
Mauricio Sánchez Pompa
Marketing Director
Liverpool
In Partnership With:
Diversidad: El conflicto del siglo XXI / Diversity: the conflict of 21st century
Mara Fernandez
Associate Publisher & Senior Director
PRODU U.S. Hispanic/ Latin America
Tanya de Poli
Founder & Chief Operating Officer
Founders
Luis Miguel Messianu
Creative Chairman & CEO
Alma
Cómo HP conecta clientes creando espacios virtuales con una estrategia de Cpaas / How HP connects customers by creating virtual spaces with Cpaas strategy
Marcelo Giuggioloni
Executive Sales & Partnerships Director
Syniverse
Giannina Trejo
Marketing Manager, Large Format México
HP
Sergio López Rojas
Socio Fundador
Digital Bold
In Partnership With:
Ampliando los límites a través de la innovación en audio / Pushing the Boundaries Through Audio Innovation
María Andrea Rivera
Head of Advertising Sales - México
Spotify
Stephanie Edwards Moreno
Gerente de Médios para Johnnie Walker
Diageo
In Partnership With:
Manteniendo a los mexicanos en la casa durante la pandemia / Keeping Mexican’s at home during the pandemic
Héctor Rodriguez Morejón
Country Manager
Logan
Edgar Ugalde Cardona
Director de Tecnologías de la Información
Gobierno de Guanajuato
In Partnership With:
Proyecto Afrodescendencia México / Afrodescendencia México Project
Tanya Duarte
Fundadora/Directora
Afrodescendencia México
Cierre/ Final remarks
Thais Schauff
VP de Operações LATAM
MMA
Tuesday, October 20, 2020
Warm Up
DJ Mario Zan
Bienvenida/ Opening Remarks
Thais Schauff
VP de Operações LATAM
MMA
MMA Mobile Report: el comportamiento del mobiler em México / MMA Mobile Report: the behaviour of mobilers in Mexico
Ricardo Barrueta
Managing Director Mexico
GFK
Sandra Cortés
Research Manager
GfK
KitKat: El cambio del Consumidor en la Pandemia / KitKat: The consumer shift in the pandemic
Jesús Benitez
Country Manager
Adsmovil
Natalia Silva
Business Executive Officer Confectionery & Culinary
Nestlé
In Partnership With:
Cómo la diversidad impulsa la creatividad / How Diversity Drives Creativity
Stephanie Bohn
Global Chief Brand Officer
Vidmob
Fondeadora: Transición y Growth Mobile / Fondeadora: Transition and Growth Mobile
Bruno Felix
Founder & Chief Commercial Officer
RankMyAPP
Abdala Pineda
Head of Growth
Fondeadora
In Partnership With:
Por qué el 5G vá a cambiar su vida / Why 5G will change your life
Rodrigo Diaz Wadskier
Marketing Director - Mexico
Motorola Mobility (a Lenovo Company)
12 lecciones para mejorar sus presentaciones virtuales y trabajo remoto / 12 lessons for improving your virtual presentations and remote work
Rohit Bhargava
Award-Winning Keynote Speaker, Author & Professor
@rohitbhargava
Cierre/ Final remarks
Thais Schauff
VP de Operações LATAM
MMA
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