Agenda | MMA Global

Agenda

Wednesday, August 21, 2019

Acreditación y café / Registration and coffee

Apertura / Opening remarks

Su compania tiene una estrategia de un segundo? / Do you have a one second strategy?

CEO
Be Agency
SVP – Head of Industry Research
MMA
In Partnership With:

Marketing basado en el destino: creando integración entre Mobile y Out of Home / Destination-based marketing: creating integration between Mobile and Out of Home

Head of Ad Sales - Mexico
Netflix
Digital Strategy Sr. Manager
Grupo LALA
In Partnership With:

Última Milla, La Nueva Frontera de la Publicidad / Last Mile, New Advertising Frontier

Founder & CEO
Adsmovil
Country Manager
Adsmovil
Director of Media & Data Science LATAM
L'oréal
Head
Cadreon México
In Partnership With:

Caso de estudio: Cómo y cuál fue el caso de éxito de Samsung em Mercado Libre Publidad / Case study: How and which was the success case of Samsung in Mercado Libre Publicidad

Country Head
Mercado Ads
Director of Products, Services & Marketing Intelligence
Samsung Electronics Mexico
In Partnership With:

Caso de estudio: Serenata Digital Panditas & Spotify / Case study: Digital Serenade Panditas & Spotify

Account Director - Ad Sales
Spotify
Ejecutivo Marketing Temporalidades
Bimbo
In Partnership With:

Caso de estudio: Como Rappi se convirtió en la Súper App con millones de usuarios / Case Study: How Rappi Became the SuperApp with Millions of Users

Director of Advertising Sales, LATAM
Digital Turbine
Head of Growth
Rappi
In Partnership With:

Caso de estudio Motorola: PhoneLife Balance / Case study Motorola: PhoneLife Balance

Senior Channel Marketing Manager
Motorola Mobility Mexico

Comida de networking / Networking luncheon

Chief Revenue Officer
WinClap
In Partnership With:

Apertura tarde / Afternoon opening remarks

VP de Operações LATAM
MMA

Estudio MMA Mobile Report MX sobre el comportamiento del mobiler mexicano / MMA Mobile Report MX about the Mexican mobiler behaviour

Managing Director Mexico
GFK
In Partnership With:

Caso de estudio: Las 5 preguntas más importantes que debes tener en cuenta para una campaña de CPA/ Case study: The 5 most important questions you should keep in mind for a CPA campaign

Sales Director, LATAM
NativeX
Head of Growth
Fondeadora
Marketing Manager
Citibanamex
LATAM Mobile Marketing Lead
Linio Group
In Partnership With:

"Initiative for Real Growth" en 7 pasos / The Initiative for Real Growth in 7 steps

VP
Kantar Mexico

Caso de estudio atribuición: La importancia de medir su aplicación de forma neutra / Case study Attribution: The importance of measuring your app in a neutral way

Sales Director LATAM
Adjust
Founder & CEO
InstaFit
In Partnership With:

Caso de estudio Burger King: la traffic jam Whopper / Case study Burger King: the traffic jam Whopper

Head of Marketing LATAM & Caribbean
Burguer King

Seguridad y Customer Experience: superando los mayores desafíos en la era de la transformación digital / Security and Customer Experience: overcoming the greatest challenges in the era of digital transformation

Channel Sales and Alliances Director
Syniverse
Director Business Operations
Asha Solution
In Partnership With:

Panel Mujeres Conectadas / Women connected panel

Global Digital Strategy Director
Pfizer
Manager of Consumer & Client Engagement Gepp
Pepsico
Marketing Director LATAM
Waze

Kayak travel hacker: Data creative content marketing

Regional Director
Kayak

Cierre y Sorteo Motorola / Final remarks & Motorola Draw

Cóctel / Cocktail

Our Partners

Impact Mexico 2019