Agenda | MMA / Marketing + Media Alliance

Agenda

Wednesday, August 21, 2019

Acreditación y café / Registration and coffee

Apertura / Opening remarks

Su compania tiene una estrategia de un segundo? / Do you have a one second strategy?

Fernando Rojas
CEO
Be Agency
Vassilis Bakopoulos
SVP – Head of Industry Research
Marketing + Media Alliance
In Partnership With:

Marketing basado en el destino: creando integración entre Mobile y Out of Home / Destination-based marketing: creating integration between Mobile and Out of Home

Marcos Órdenes
Head of Ad Sales - Mexico
Netflix
Alejandro Alemán Castilla
Digital Strategy Sr. Manager
Grupo LALA
In Partnership With:

Última Milla, La Nueva Frontera de la Publicidad / Last Mile, New Advertising Frontier

Alberto Pardo
Founder & CEO
Adsmovil
Areli Gutierrez
Country Manager
Adsmovil
Javier Galan
Director of Media & Data Science LATAM
L'oréal
Adolfo Lopez
Head
Cadreon México
In Partnership With:

Caso de estudio: Cómo y cuál fue el caso de éxito de Samsung em Mercado Libre Publidad / Case study: How and which was the success case of Samsung in Mercado Libre Publicidad

José Manuel Maceda Vieira
Country Head
Mercado Ads
Pablo Tapia
Director of Products, Services & Marketing Intelligence
Samsung Electronics Mexico
In Partnership With:

Caso de estudio: Serenata Digital Panditas & Spotify / Case study: Digital Serenade Panditas & Spotify

Yuzbireth Alvarez Luna
Account Director - Ad Sales
Spotify
Ana Karen Vilchis Moreno
Ejecutivo Marketing Temporalidades
Bimbo
In Partnership With:

Caso de estudio: Como Rappi se convirtió en la Súper App con millones de usuarios / Case Study: How Rappi Became the SuperApp with Millions of Users

Bruna Leite
Director of Advertising Sales, LATAM
Digital Turbine
Gabriel Sampaio
Head of Growth
Rappi
In Partnership With:

Caso de estudio Motorola: PhoneLife Balance / Case study Motorola: PhoneLife Balance

Anabel Alvarez Lozano
Senior Channel Marketing Manager
Motorola Mobility Mexico

Comida de networking / Networking luncheon

Alexandra Bello
Chief Revenue Officer
WinClap
In Partnership With:

Apertura tarde / Afternoon opening remarks

Thais Schauff
VP de Operações LATAM
MMA

Estudio MMA Mobile Report MX sobre el comportamiento del mobiler mexicano / MMA Mobile Report MX about the Mexican mobiler behaviour

Ricardo Barrueta
Managing Director Mexico
GFK
In Partnership With:

Caso de estudio: Las 5 preguntas más importantes que debes tener en cuenta para una campaña de CPA/ Case study: The 5 most important questions you should keep in mind for a CPA campaign

Carolina Zaccaro
Sales Director, LATAM
NativeX
Abdala Pineda
Head of Growth
Fondeadora
Oscar de Carlo Pereyra
Marketing Manager
Citibanamex
Raquel Albores Curiel
LATAM Mobile Marketing Lead
Linio Group
In Partnership With:

"Initiative for Real Growth" en 7 pasos / The Initiative for Real Growth in 7 steps

Fernando Alvarez
VP
Kantar Mexico

Caso de estudio atribuición: La importancia de medir su aplicación de forma neutra / Case study Attribution: The importance of measuring your app in a neutral way

Abril Bautista
Sales Director LATAM
Adjust
Oswaldo Trava
Founder & CEO
InstaFit
In Partnership With:

Caso de estudio Burger King: la traffic jam Whopper / Case study Burger King: the traffic jam Whopper

Bruno Cardinali
Head of Marketing LATAM & Caribbean
Burguer King

Seguridad y Customer Experience: superando los mayores desafíos en la era de la transformación digital / Security and Customer Experience: overcoming the greatest challenges in the era of digital transformation

América Pérez
Channel Sales and Alliances Director
Syniverse
Sébastien Chaussée
Director Business Operations
Asha Solution
In Partnership With:

Panel Mujeres Conectadas / Women connected panel

Joanna Musi
Global Digital Strategy Director
Pfizer
Juliana Sarria
Manager of Consumer & Client Engagement Gepp
Pepsico
Ivette Chalela
Marketing Director LATAM
Waze

Kayak travel hacker: Data creative content marketing

Fabio Brunelli
Regional Director
Kayak

Cierre y Sorteo Motorola / Final remarks & Motorola Draw

Cóctel / Cocktail