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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
State of Attribution
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Overview
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Impact Dubai 2019
Speakers
#ShapeTheFuture
Speakers
Speakers
NAGHAM AKILEH
E-Commerce Senior Director - Transact
OMD
Chris Babayode
Managing Director EMEA
MMA
Mats Carrgard
SVP Business Performance, Virgin Mobile MEA
Hussein Dajani
Partner, UAE
Deloitte Digital
Tony Evans
Marketing Science Director for Middle East, Africa and Gaming
Meta
Amol Ghate
Managing Director, UAE
Kantar Insights
Satrajit Gupta
Head of Innovation & Digital
OMD
KARSTEN JANKOWSKI
General Manager Marketing & PR
Infiniti Middle East
Marc Jutten
Product Owner Mobile
Almosafer & Tajawal. Al Tayyar
Mohit Lodha
Founder & CEO
Takumi Advisory
IAN MANNING
Head of Agencies, MENA Facebook
Facebook
Karl Mapstone
Co-Founder & Business Director
Vamp Middle East
Carol Matta
Native Advertising Director
Digital Media Services - Choueiri Group
Guido Mercati
Regional Director, Digital & Social Media Leo Burnett MEA
Leo Burnett
Abdallah Safieddine
Regional Business Director
Unilever MENA at Magna Global
Lowi Sahi
Comedian & Director
PEDRO SIGAUD SELLOS
Program Director & Assistant Professor
AUD
Emre Tok
CEO
One Tech Capital
Mert Can Turgut
Senior Sales Manager MENA & Turkey
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Charli Ursell
Head of Transformation PHD
PHD
Tinal Veth
Sales Manager France & MENA
AppsFlyer
Ender Özcan
Regional VP Growth EMEA, SEA & India
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