Agenda | MMA / Marketing + Media Alliance

Agenda

Wednesday, November 5, 2014

8:30 AM – 9:20 AM Networking

Registration and Coffee

9:20 AM – 9:30 AM Standard

Opening and Welcome

General Manager
C-Movil
9:30 AM – 10:00 AM Standard

Mexican Mobile Market Overview: The latest information on Mobile Market in Mexico, including an evolution of the trends on Smartphone usage and the trends to measure mobile campaigns effectiveness

Head of Media & Digital, LATAM
Millward Brown
10:00 AM – 10:45 AM Standard

El mundo de la Ñ

Vice President Digital and New Media
Televisa
10:45 AM – 11:05 AM Networking

Coffee Break

11:05 AM – 11:45 AM Standard

The 10 commandments of mobile for App Marketing and Rich Media

VP North America
Sparkflow
Head of Latin America
Jampp
11:45 AM – 12:30 PM Standard

What Do Brands Want in Mobile?

Global Digital Senior Director
The Coca-Cola Company
Managing Director Mexico
Initiative
Head of Consumer Interactions & Interactive Capabilities
Coca-Cola México
Digital Marketing
Volkswagen Mexico
12:30 PM – 1:00 PM Standard

Mobile Commerce

Subdirector de Mercadotecnia Digital
AeroMexico
General Manager
Uber Technologies
Director, Merchant Services
PayPal México
1:00 PM – 2:30 PM Networking

Lunch

2:30 PM – 3:00 PM Standard

Mobile Media

VP of Expansion
Adsmovil
3:00 PM – 3:30 PM Standard

Agencies Panel Discussion

CEO/Founder
Clarus Digital
Managing Director
Mobext Mexico
Digital Strategy Planning Manager
Starcom Mediavest Group
VP of Expansion
Adsmovil
3:30 PM – 4:15 PM Standard

Keynote - Adapting Web to Mobile

Director (Mobile Business, Metros Cúbicos and IDC)
Grupo Expansión
4:15 PM – 4:35 PM Networking

Coffee Break

4:35 PM – 5:20 PM Standard

Entrepreneurship Lessons for a More Mobile World

Founder & CEO
Naranya
Co-founder
Yogome
Co-founder and CEO
INNKU
5:20 PM – 6:00 PM Standard

Showcasing: Terra

Chief Growth Officer México y Centroamérica
Walmart

Our Partners