Thursday, June 11, 2026
Registration / Welcome drinks
Opening Remarks
About MMA
Keynote Session
Smart Media in the age of Agentic AI
A concise look at the opportunities of Agentic AI for Digital Media – and how companies can set the course for tomorrow today.
From hype to value creation: Navigating the Agentic AI Transformation Journey
In this session, we will explore how marketers are using Agentic AI to drive real impact across marketing, media, and customer engagement.
Through a brand-led panel discussion, leading marketers will share their perspectives, real-world use cases, and key learnings on how more autonomous AI systems are being applied in practice today, from improving efficiency and decision-making to enabling smarter personalization, content, media, and customer experience strategies.
Together, we’ll explore questions such as:
• Where is Agentic AI already creating value for marketing teams?
• How are brands moving from experimentation to real business use cases?
• What opportunities and challenges do marketers see as AI becomes more autonomous?
• How can Agentic AI reshape the future of marketing, media, and customer engagement?
