Dr. Mohammad S. Obeidat is an Associate Professor of Marketing at the American University in Dubai (AUD) with over 15 years of higher education experience. He has also held leadership roles with McGraw-Hill Education, ADT Security Systems, and the Jordan Census Bureau, building expertise in marketing strategy, curriculum development, and industry collaboration across the Middle East and the United States. His research has been published in international journals, and he actively partners with government and private organizations to advance digital marketing and customer experience practices.