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Thursday, October 5, 2023
Left-brained marketer vs. right-brained marketer is the common debate in marketing but here at Unplugged, we want to move the ‘vs’ to intelligent conversations & insightful - often fun - discussions between our top category shortlisted at SMARTIES India and our facilitator. Between showcasing the secret sauce behind their campaigns, these nominees will talk about marketing channels, data, and analytics.
Categories Covered:
- Product and/or Service Launch
- Customer Journey Marketing - Lead Generation / CRM
- Cross Digital Media Marketing
- Brand Experience
- Omnichannel Marketing
For the last decade or so, marketers have often been divided into two camps – right-brained and left-brained, and this has often even led to debates. For this edition of SMARTIES Unplugged, we thought of moving this debate to an insightful and even gamified conversation. Shortlisters from top categories at SMARTIES India will come together and talk about their campaigns, insights, and behind-the-scenes sneak peeks.
Categories Covered:
- Social Media Marketing
- Customer Journey Marketing - Lead Generation / CRM
- Creator / Influencer / Celebrity Marketing
- Cross Digital Media Marketing
- Real-Time Marketing
This interactive discourse will feature notable representatives from Airtel, Madison World, and Hiveminds, who will share their triumphant tales of leveraging deterministic segments using AudiencePro to accomplish top, mid, or bottom-funnel campaign objectives and obtain exceptional outcomes. Let's learn together & bid farewell to probabilistic segmentation!
In today’s VUCA digital world, the blistering pace of change has created increasing challenges for marketers to create brand differentiation and to forge deeper connections with their consumers. Hitherto relegated to the ‘jingle’ or ‘sonic sting’, the use of music has rapidly evolved into the designing of holistic sonic identities for brands, adding a powerful ‘emotive’ dimension to complement the more ‘cognitive’ impact of a visual identity. Rajeev Raja, Founder & Soundsmith, BrandMusiq takes us through the challenges of creating the Mastercard Sonic Brand, sharing a fascinating insight into how modern brands can use a sonic identity, not just for brand recognition, but also to enhance brand immersion and experience.
Unlock the power of authentic conversations in online communities by building an army of evangelists who advocate for your brand and amplify its impact. Additionally, discover the proprietary, AI-driven MarTech innovations that help transform consumer insights into actionable strategies that inform your marketing and growth plans.
SMARTIES every year does push the envelope as far as the future of marketing excellence, this year being no different hence the intent is to talk about the elephant in the room and elicit views from our industry experts on the future of marketing excellence on the back of ever evolving trends and technologies that all marketers need to harness and leverage upon.
