Agenda | MMA / Marketing + Media Alliance

Agenda

MMA Innovate LATAM 2019

Wednesday, September 18, 2019

9:00 AM – 9:45 AM Remarks

Registro e café / Registration and coffee

9:45AM – 9:55AM Standard

Abertura / Opening remarks

9:55AM – 10:25 AM Standard

Destination Decoded: O Mobile Marketing como ferramenta poderosa da estratégia de canal e negócios / Destination Decoded: Mobile Marketing as a powerful tool for strategy channel

Andre Loureiro
Head of Latinamerica
Pinterest
Ana Carolina Santos
Communication Manager
The Coca-Cola Company
In Partnership With:
10:25 AM – 10:30 AM Standard

MMA Smarties LATAM 2019: celebrando o futuro / MMA Smarties LATAM 2019: celebrate the future

Ricardo John
CEO & CCO
FCB Brasil
10:30 AM – 11:00 AM Standard

Case: Click2Rappi / Case study: Click2Rappi

Leila Guimarães
Managing Director
Adsmovil
Raphael Daolio
Head of Brands Partnerships
Rappi
Fábio Tachibana
Media VP Grey Brasil
Grey Brasil
Daniel Torres
General Manager RB Health Brazil
RB Health
In Partnership With:
11:00 AM – 11:03 AM Standard

Premiação Smarties / Smarties Awards

Silvana Balbo
Director of Marketing
Carrefour
11:03 AM – 11:33 AM Standard

Case: Pare de ser irritante, SEJA RELEVANTE. Transforme sua jornada de consumidor / Case study: Stop being annoying, BE RELEVANT. Transform your Customer Journey

Vinicius Cerqueira
Sales & Partnerships Director
Syniverse
Nélito Pereira
Global Sales Support & Enablement
SAS
Fabiano de Moraes
Superintendente de UX Design/CRM/Customer Success
Banco Carrefour
In Partnership With:
11:33 AM – 11:36 AM Standard

Premiação Smarties / Smarties Awards

11:36 AM – 11:56 AM Standard

Grupo Globo no Universo dos Games / Grupo Globo in the universe of games

Leandro Valentim
Head of Sports Business Development
Globo
WillianGordox
Apresentador de televisão, streamer e narrador de games
In Partnership With:
11:56 AM – 11:59 AM Standard

Premiação Smarties / Smarties Awards

11:59 AM – 12:14 AM Standard

Caso Devassa: uso de Mobile AdTech para gerar e auditar visitas no PDV / Case study Devassa: usage of Mobile AdTech to generate and audit visits to the points of sale

Francesco Simeone
CGO Global & Managing Director Brazil
Logan
Natacha Volpini
Media & Content and Consumer Relations Director
Heineken Brasil
André Zanetti de Vicente
Heineken Hub Media Director
iProspect
In Partnership With:
12:14 AM – 12:17 AM Standard

Premiação Smarties / Smarties Awards

Natacha Volpini
Media & Content and Consumer Relations Director
Heineken Brasil
12:17 AM – 12:37 AM Standard

5G: por que é tão importante pensar nisso agora? / 5G: why is it so important to think about it right now?

Ana Raquel Hernandes
Head of RYOT Studio Brazil
Yahoo
12:37 AM – 12:40 AM Standard

Premiação Smarties / Smarties Awards

Sarah Buchwitz
VP Marketing e Communicação
Mastercard
12:40 AM – 13:55 PM Networking

Almoço de Networking / Networking luncheon

13:55 PM – 14:00 AM Standard

Abertura da tarde / Afternoon opening remarks

Thais Schauff
VP de Operações LATAM
MMA
14:00 PM – 14:20 PM Standard

MMA Mobile Report Brasil 2019: monitorando o comportamento do mobiler brasileiro / MMA Mobile Report Brasil 2019: monitoring the Brazilian mobiler behaviour

Henrique Mascarenhas
Diretor Comercial Brasil & LATAM
GFK
In Partnership With:
14:20 PM – 14:23 AM Standard

Premiação Smarties / Smarties Awards

Thais Schauff
VP de Operações LATAM
MMA
14:23 PM – 14:38 PM Standard

Case Study: Vai no gás / Case Study: "Vai no gás"

Mariana Queiroz
Account Director
Spotify
Sofia Baeninger
IMC Manager
Coca Cola
In Partnership With:
14:38 PM – 14:41 PM Standard

Premiação Smarties / Smarties Awards

Danielle Bibas
Vice Presidente Marketing e Comunicação
Grupo Petrópolis
14:41 PM – 14:56 PM Standard

Case Study: escalando fora do duopólio da publicidade / Case study: scaling outside of the advertising duopoly

Carolina Zaccaro
Sales Director, LATAM
NativeX
Lais Aguiar
Performance Marketing Manager
PlayKids
Lucas Modesto
Growth Manager, Mobile Apps
VML
Vinicius Leão
Head of Performance & Growth
Noverde
In Partnership With:
14:56 PM – 14:59 PM Standard

Premiação Smarties / Smarties Awards

Daniele Cavalcanti
Sr. Marketing Director, Latin America North
Kenvue
14:59 PM – 15:14 AM Standard

Case Google & Magazine Luiza: Appify your Business / Case study Google & Magazine Luiza: Appify your Business

Daniel Duela
LatAm Lead - App Promo solutions implementation
Google
Rafael Montalvão
Diretor de Marketing E-commerce
Magazine Luiza
15:14 PM – 15:17 PM Standard

Premiação Smarties / Smarties Awards

Lucas Coelho
Head of Marketing, Channels & Mídia
Raizen
15:17 PM – 15:32 PM Standard

Case Study: Como as marcas estão usando dados patrocinados para gerar engajamento e confiança / Case Study: How brands are using data connectivity to build engagement and trust

Susie Riley
SVP, GM, Monetization Business Unit
Aquto by Mavenir
In Partnership With:
15:32 PM – 15:35 PM Standard

Premiação Smarties / Smarties Awards

Thais Schauff
VP de Operações LATAM
MMA
15:35 PM – 15:50 PM Standard

Case Nestlé / Case Study Nestlé

Caroline Pascuinelli
Marketing Science Partner
Facebook
Patrick Bagne
Consumer Marketing Manager
Nestlé
In Partnership With:
15:50 PM – 15:53 PM Standard

Premiação Smarties / Smarties Awards

Patrick Bagne
Consumer Marketing Manager
Nestlé
15:53 PM – 16:08 PM Standard

Impulsionando campanhas para pequenas empresas / Boosting campaigns to small businesses

Juliana Barbiero
Head de Marketing
Intuit
In Partnership With:
16:08 PM – 16:11 PM Standard

Premiação Smarties / Smarties Awards

Loraine Ricino
Marketing Director
GOL Linhas Aéreas Inteligentes
16:11 PM – 16:26 PM Standard

Case Study: Vidmob e cerveja Colorado / Case Study: Vidmob & Colorado beer

Marcelo Tucci Lisboa
Diretor geral da ZX Ventures
Ambev
In Partnership With:
16:26 PM – 16:29 PM Standard

Premiação Smarties / Smarties Awards

Maricy Gattai Porto
Executive Director
Kopenhagen
16:29 PM – 16:44 PM Standard

Dados, Insights & Inovação: as ferramentas mais valiosas para o negócio hoje / Data, insights & innovation: the most valuable tools for today's businesses

In Partnership With:
16:44 PM – 16:47 PM Standard

Premiação Smarties / Smarties Awards

16:47 PM – 17:07 PM Standard

A jornada de transformação digital do Banco Carrefour / The digital transformation journey at Banco Carrefour

José Manuel Silva
Operations & IT Director
Banco Carrefour
17:07 PM – 17:11 PM Standard

Premiação Smarties / Smarties Awards

Thais Schauff
VP de Operações LATAM
MMA
Ricardo John
CEO & CCO
FCB Brasil
17:11 PM – 17:16 PM Standard

Encerramento e sorteio / Final remarks & surprize draw

Thais Schauff
VP de Operações LATAM
MMA
17:16 PM – 19:00 PM Standard

Coquetel / Cocktail

In Partnership With:

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