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ALC

Guide

Is it Real AI?

A guide by MMA's AI Leadership Coalition to help Marketers identify genuine AI solutions
Guide

AI Essentials

A framework covering key concepts for understanding and applying AI
Video

Intelligent Effectiveness: Measuring the ROI of AI on Optimization and Personalization

Presented at MMA Global's CMO & CEO Summit
Video

Is your data ready for a world of AI so you can capture its power?

Presented at MMA Global's CMO & CEO Summit
Video

Rex Briggs presents The AI Conundrum (MIT Press, 2024)

Presented at MMA Global's CMO & CEO Summit
On-Demand Video

The State of AI in Marketing and CX

On-Demand Video

Boosting Advertising Effectiveness Using AI-Driven Personalization

Report

State of Generative AI in Marketing

How will gen AI impact marketing processes and drive impact in the next 12 months? Should I be a first mover or fast follower?
Report

State of AI in Digital transformation - MMA's CDO Benchmarking Study

Key findings of the AI landscape as seen by those at the helm of digital transformation, the Chief Digital Officers (CDOs).
A reflection of collective wisdom from our Chief Digital Officers Insight Collective (CINC), this report traces the contours of the AI landscape as seen by those at the helm of digital transformation, the Chief Digital Officers (CDOs).
On-Demand Video

State of Generative AI and its Application in Marketing

Research to understand the adoption, impact, and future trends of artificial intelligence in marketing strategies

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