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April 27-29, 2026 | Miami Beach, Florida
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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
State of Attribution
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Conectadas 2019
Agenda
Agenda
MMA Conectadas 2019
Tuesday, December 3, 2019
Credenciamento e café
Abertura MMA
Thais Schauff
VP de Operações LATAM
MMA
A Globo em Movimento
Flavia Molina
CMO
Domino's Pizza
Painel: O papel crescente das lideranças femininas nas empresas
Sandra Martinelli
Presidente Executiva
ABA
Claudia Neufeld
VP de marketing
The Walt Disney Company Brasil
Ana Paula Duarte Rocha
Diretora Comercial Senior
Ifood Ads
Painel: Relações e o ambiente de trabalho
Agatha Kim
Diretora Executiva de Estratégia
BETC/Havas
Andréa Bó
Marketing Director Brazil
Nivea
Loraine Ricino
Marketing Director
GOL Linhas Aéreas Inteligentes
Maricy Gattai Porto
Executive Director
Kopenhagen
Keynote: Transformações organizacionais no marketing atual
Renata Altenfelder
CMO
Lojas Renner SA
Painel: O futuro do marketing
Thais Schauff
VP de Operações LATAM
MMA
Patricia Borges
Global Managing Director Gins & Rums
Diageo Europe
Cristina Maria Santiago
Diretora de Marketing
Johnson & Johnson
What Women Want - Uma análise da autoestima feminina no Brasil
Valkiria Garré
CEO da divisão Insights
Kantar Brasil
Papo reto: Relação cliente e agência - para onde isso está apontando?
Marcia Esteves
CEO & Sócia
Lew’Lara\TBWA
Juliana Azevedo
Presidente
Procter & Gamble
Camila Yu Mateus
Marketing director
Volvo
Transformação digital: Uma jornada e não um destino
Patricia Borges
Global Managing Director Gins & Rums
Diageo Europe
Como usar dados e tecnologia de maneira criativa no dia a dia de uma agência
Renata Bokel
CEO
WMcCann
Encerramento e sorteio
Thais Schauff
VP de Operações LATAM
MMA
Flavia Molina
CMO
Domino's Pizza
