Presentations the MMA has permission to post are available for viewing and download below. View the full agenda.
Monday, July 24, 2017
The Future Will See You Now
In the last decade, technology has radically changed the way you connect with consumers, how they interact with your content and how they engage with your brand. You ain’t seen nothing yet. Designer, futurist, and innovator, Maurice Conti will walk us through the disruptive technologies that are reshaping our world and how to adopt them for breakthrough innovation. Maurice will share provocative examples from his research in Artificial Intelligence to augment human cognitive capabilities, develop human-robot collaboration, and create virtual and augmented experiences that will change the way we perceive everything around us. Buckle up for a ride to a place where reality meets sci-fi!
Tuesday, July 25, 2017
Thriving in an Era of Disruptive Innovation
Globally, Uber is the largest taxi company but it doesn’t own any cars; Airbnb is the largest accommodation provider but it doesn’t own any rooms; Facebook is the largest content provider but it doesn’t create any content. All of these companies have leveraged disruptive innovation to blindside their competition. Jim Harris, principal of Strategic Advantage and international best-selling author of Blindsided!, answers the key questions: How can you identify the early warning signs? What systems and structures can be put in place to avoid being blindsided? And, knowing all this, how can you blindside your competition?
