APAC

Data is focal to business hence it's key for marketers to understand the evolving data landscape, winning data strategies to drive better business outcomes and customer experiences.

MMA India has collaborated with EY to create an industry-first valuable go-to resource to reveal how marketers use consumer data, measure ROI, ensure governance and build data capabilities.

Key insights :

The MMA SMARTIES Awards is the highest achievement across the globe honoring and awarding outstanding innovation resulting in significant business impact for brands, agencies, media companies, and technology providers. 

MMA in partnership with GetCraft will share key insights on crafting a successful campaign into a SMARTIES winning case study. People connect with stories, therefore, a good method of storytelling using your campaign results in a data-backed case study is really important.

Over the past year, we have seen consumer behaviour and preferences change at breakneck speed. Time spent online has increased, digital payments have soared, and spurred by continued “stay at home”, there has been a significant acceleration in e-commerce. While there are early signs of stickiness, the question is how will the landscape evolve from here onwards.