Agenda

In today's attention-starved, content-saturated world, relevance alone won't win. Customers are bombarded with messages across every channel, and brands have only seconds to make a meaningful connection. Even the most advanced personalization strategies fall flat if they don't spark emotion, inspire action, and build trust. This discussion explores how integrating creativity + marketing + Al empowers CMOs to build experiences that spark loyalty, drive growth, and make brands unforgettable.

This keynote reveals how AI is reshaping creative storytelling, brand identity and influencing buying habits. How are consumers embracing, or rejecting, AI-created experiences, and what does that mean for brand reputation and relevance? We’ll then explore the surge of conversational commerce and how LLM-driven interactions turn into instant, personalized purchase journeys. This discussion connects the dots between creative AI, consumer trust, and the emergence of frictionless, AI-enabled purchase paths. With examples from ShowHeroes HeroChat, you’ll see how conversational product discovery is becoming a core driver of modern consumer behavior.