Craig Patton is the Managing Director, Europe for ipsh! A seasoned executive with more than 11 years in digital media, Patton has been at the forefront of interactive communications in the mobile, internet and interactive television markets. He brings his experience of pioneering the use of interactive channels by brands – having worked with the likes of British Airways, BT, Dulux, The Carphone Warehouse amongst others – to drive the emergence of a new, more personal and relevant form of marketing and advertising through mobile devices. Craig joins ipsh! having most recently worked with Neven Vision (acquired by Google), Flytxt and agency.com.
What I can bring to the Board:
As Omnicom's specialist mobile marketing and advertising offering, ipsh!'s role within the worlds largest marketing services organisation (and my role as a part of that) is to evangelise the benefits of the mobile medium, and work very closely with our sister agencies and their clients to drive mobile innovation as well as establish industry best practice. Something I would think mirrors the ambitions of all those involved with the industry, and particularly those involved with the MMA.
In addition to the opportunity to connect with Omnicom and it's clients, as a passionate advocate for brands adopting the new ways of connecting with their consumers, I would like to think that I could play a role in extending the key initiatives that the MMA have identified as critical to the evolution of the industry directly with key clients and partners that I've developed over the years, while at the same time bringing a marketing/agency perspective to the discussions.
Who am I?
Daniel has worked with Orange UK, Express Newspapers, launched 12snap UK's mobile marketing business, as MD for an Associated Newspapers new media subsidiary and launched AKQA Mobile in 2006. He is the mobile columnist for Marketing Week magazine, UK.
Deliverables to the MMA?
I can help lobby the real issues affecting i.e. Consistency on standards between operators, flat rate data for consumers, consistency on form factor within handsets and effective policing against spam.
I can raise the MMA profile at industry conferences and with clients.
What do I bring?
Greg began his career at Delaney Fletcher/Bozell and then moved to CIA Medianetwork. He joined the ranks of Publicis Groupe at Optimedia International as a Managing Partner in 1999. He became the Commercial Director for the newly formed ZenithOptimedia on its formation in 2003. He is part of the executive management team who helped create the UK’s leading communication agency.
In February 2005 he became the Managing Director of ZED - the group’s standalone agency specialising in digital media and emerging technologies.
ZED has become one of the UK’s fastest growing agencies winning numerous high profile accounts including BT, and winning awards for mobile innovation such as Best use of wireless for BA. ZED also works with clients such as BMW & Lexus helping them to be at the forefront of wireless marketing.
ZED is one of the UK's most progressive media agencies bringing together digital and direct capabilities under the proposition of “Where all lines meet”.
My background and experience are, I believe, uniquely suited to the requirements of a role on the board at the MMA.
I have been closely involved with Mobile advertising and Marketing for the last 6 years. My current role as advisor to O2 Group Strategy is specifically to develop the companies mobile advertising proposition, including performing trials across the footprint in each of the territories.
In my previous role as Head of Data Products I initiated and managed a Mobile Marketing business within O2 which set the benchmark for Participation TV following its work on C4's Big Brother. (The team later spun out to form MIG). I also acted as a consultant to Flytxt when the business started in 2000. I started my career at Procter and Gamble.
I believe that I have the drive, vision and probably most important the credibility and trust in the market to ensure that the MMA develops and grows as it should as a credible body within the UK.
Employed as Country Manager - UK since June 2005. he is responsible for the company’s strategic development of YOC’s business in the UK and for sales in particular. Prior to YOC, Jesh was employed in the field of international business development/sales by ENAIKOON in Berlin, a location-based technology company. After completing his BBA studies in marketing & management marketing in Los Angeles, he spent the early nineties in various business development roles between the UK and Germany.
YOC is a European leading service provider in the area of advertising and marketing over the mobile phone and internet and offers solutions to agencies and clients in the product areas of mobile marketing, mobile services and affiliate marketing.
Representing the MMA, YOC will be looking to create, promote and achieve further integration between the various media-channels bringing around tighter cooperation within the various industries with mobile marketing at the forefront.
Jonathan has a degree in Economics from Cambridge and started his career at corporate strategy consultants LEK (www.lek.com) where he helped launch Egg. In 1998 he joined global diversified media company Clear Channel International (www.clearchannel.com) as Group Development Director. He has held a number of non-executive roles at companies such as Jazz FM plc and others overseas.
In 2001 Jonathan set-up Incentivated (www.incentivated.com) with James Hubbard.
What I Can Achieve in the Next year:
I would give time and energy in pursuit of raising the profile of the MMA and the industry still further by encouraging more parties to back the MMA rather than go their separate ways. Other parties, e.g. IAB, IDM, DMA, MTCA and IoF, many of whom I know well, should play a contributory role though the MMA.
What I Can Bring to the Board:
Having sat on a number of boards I am able to wear several hats simultaneously and to separate personal (read Incentivated’s) goals and those of the industry. In addition Incentivated has extensive experience in financial services, the public and third sectors and with media and interactive agencies, which will complement the experience others have in other areas.